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Our Mission

REFLECT REIMAGINE COACHING is dedicated to empowering individuals, groups and businesses to breakthrough barriers and thrive in uncertainty of constant change.  

Our vAlues

With our facilitators, including the horses, and our clients, we walk these heart guided values

  • Create a safe, non-judgmental, confidential space

  • Stay present in this moment

  • Stay curious

  • Remain open to outcome

  • Embody empathy and compassion

  • Allow and create unbiased exploration of possibilities

  • Nurture cooperation and collaboration

  • Respect diversity and human dignity

  • Each individual is creative, resourceful and whole 

  • Facilitate long lasting learning through experience

Our team

Machel Jordan

Certified & Licensed Coach

Equine Facilitator

Machel Jordan is a breakthrough coach and equine assisted facilitator who works with people who want change in their life or who are in one of life’s transitions to get unstuck when it’s hard to see the way forward. You don’t have to go it alone.  


Living a life as a successful entrepreneur who has experienced many paths professionally: photography,  veterinary practice management, and media arts, and personally: a wife, a mother, a divorcee, and then beginning again; Machel’s been forged in fire so to speak! Machel knows what going through the constant of change is and choosing the life you want as you are in the discomfort of uncertainty. 

Outside of the passion of coaching, Machel loves, loves, loves meeting new people, spending time with family and friends, enjoying the natural outdoor beauty of New Mexico, and all of her furry animal companions-horses, goats, dogs, and hens. In short, loving life in all it’s colors.

Certifications and Ongoing Education:

  • Certfied Professional Co-Active Coach (CPCC) (2022)

  • Breakthrough Coaching Enchanced Practitioner

The Horses


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