Our Mission

REFLECT REIMAGINE COACHING is dedicated to empowering individuals, groups and businesses to breakthrough barriers and thrive in uncertainty.  

Our vAlues

With our facilitators, including the horses, and our clients, we walk these heart guided values

  • Create a safe, non-judgmental, confidential space

  • Stay present

  • Stay curious

  • Remain open to outcome

  • Embody empathy and compassion

  • Allow and create unbiased exploration of possibilities

  • Nurture cooperation and collaboration

  • Respect diversity and human dignity

  • Each individual has the right answer within themself given an environment of mirrored reflection 

  • Facilitate long lasting learning through experience

my story

In 2003, I discovered horses had a lot more going for them than the ride. A neighbor invited me to watch newly learned natural horsemanship skills. Owners and their horses were running, walking, backing in partnership without lead ropes or halters. Horses were loving being with their owners of their own free will. In that moment I realized, horses can enjoy an untethered, loving relationship with humans. This started my decades long journey exploring and integrating natural horsemanship principles into my life and my herd.  


Natural horsemanship principles replaced the predatory narrative: "horses must be shown who’s boss" or "man must dominate the horse" with the narrative "place your heart in your hand to build a strong, trusting, dynamic partnership". In this narrative, both the human and the horse have accountability and responsibility for 100% of their half of the relationship. I realized how natural horsemanship principles transformed human horse relationships and how the same principles transformed my life in every aspect. These lessons inspired me to pursue natural horsemanship certification, business and personal development coaching certification through Equine Experiential Education Association, E3A, and then certification as a horse specialist in EAGALA

Several years ago, my life as I knew it forever changed. My 20 year marriage ended. I divided my roles and trained replacements to take my place in the business my soon to be ex-husband and I had built together. My youngest child graduated from high school. Our family home, filled with decades of memories, sold. Empty nest took on a whole new meaning.  Doors sealed shut. There was no going back and no clear direction forward.


My world was swirling in the ethereal darkness of the unknown. I had no clue where home was in this alienated place. It was like a scene from the movie, The Never Ending Story. The world had been consumed by the "Nothing". Every attempt the lead character made to save it ended in vain. All that remained was one grain of sand and the omnipresent black void. All that was precious to him was lost. He felt overwhelming sadness, despair, failure. However, in his vulnerability, he was guided to realize that within the one grain of sand, he could create a world he loved once again. Similarly, my grain of sand held all that I loved and the opportunity to reimagine. As I cocooned in self reflection, I explored my limiting beliefs and mindfully chose forgiveness, empathy and compassion. Going through this grueling discovery sparked my desire to support others in transformation. I am here to support you in building resilience in this constantly changing world.

Our team

Machel Jordan

Certified & Licensed Coach

Equine Facilitator

Machel’s passion and purpose is guiding individuals and groups, locally and globally, to deeper resilience and relationships in an ever-changing world. As a licensed HeartMath® coach, trained co-active coach and certified equine-assisted learning facilitator, Machel incorporates techniques and technologies developed over her 20 years in this field.  Her unique, hands-on equine-assisted learning activities access deeper levels of heart focused personal resilience, creativity, insight and health bringing participants to greater self-awareness, deeper insights and more self-confidence and self-agency to move forward in their life and work. 

Machel is the founder  of Reflect Reimagine Coaching in Santa Fe, New Mexico. 

Certifications and Ongoing Education:

  • Certfied Professional Co-Active Coach (CPCC) (2022)

  • Breakthrough Coaching Enchanced Practitioner

The Horses



Evita Forever Faithful Bay Paso Fino


Beowoulfe Buckskin Paso Fino


Pepito Gray Paso Fino


Mister Mistoffeles Gray Paso Fino


So Social Bay Paso Fino